Kia EV4 First Drive: A Promising EV Hinges on Price

Kia's upcoming EV4 electric sedan has generated considerable buzz, but its success hinges on one crucial factor: price. While the automaker has launched the EV4 in Korea, the ultimate sticker price for the US market remains a mystery, clouded by fluctuating tariffs and tax incentives. We recently had the opportunity to test drive the EV4, offering insights into its strengths and weaknesses.
We find ourselves with mixed feelings. The driving experience is genuinely enjoyable, but the design and overall packaging leave something to be desired.
The Upsides
The EV4 boasts a modest, yet eager powertrain featuring a single 201-hp motor driving the front wheels. A dual-motor variant is planned, though timing is unconfirmed. Acceleration is surprisingly brisk, thanks to the instant torque delivery that EVs are known for. In our experience navigating Seoul's intense traffic, the EV4 proved adept at confidently darting into available spaces. This responsiveness is a major draw for EV enthusiasts.
Beyond its pep, the EV4 offers a refined driving experience characterized by a comfortable ride and quiet cabin. Kia has invested in sound insulation, effectively minimizing road and wind noise.
We also tested the car on winding roads in the hills outside of Seoul. While speed limits and cautious drivers limited our exploration, the EV4 exhibited responsive steering, ample grip, and minimal body roll.
Range is another strong point. The EV4 will offer two battery options: 58.3-kWh and 81.4-kWh. Kia estimates ranges of 235 miles and 330 miles, respectively. To maintain affordability, the EV4 uses a 400-volt architecture, resulting in slightly longer charging times. Expect a 10-80% charge in roughly 29-31 minutes at a fast-charging station. Home charging should take approximately 5-7 hours for a full charge, depending on the battery size.
The Downsides
Styling is a point of contention. The exterior design feels somewhat dated, reminiscent of less appealing Korean cars of the past. While subjective, the EV4's aesthetic may not resonate with all potential buyers.
The interior, while visually appealing, suffers from space constraints. The combination of a high floor (due to the battery pack) and a low roofline creates a cramped feeling. The seating position may be uncomfortable for some drivers, even those of average height.
The center console design also raises questions. The armrest arrangement seems overly complicated, with a hinged padded section revealing a hard, sliding panel underneath. The storage cubby is relatively small and not particularly practical.
The rear seats are similarly affected by the high floor, reducing legroom and overall comfort.
Pricing is Key
The EV4 presents a compelling driving experience and impressive range, but its unconventional design and interior shortcomings are undeniable. Its success will depend on competitive pricing.
In Korea, the base EV4 starts at around $31,000, while a top-spec GT Line model is priced around $38,500. If Kia can maintain similar pricing in the US, the EV4 could become a strong contender in the entry-level EV market.
Ultimately, we will have to wait for the official US pricing announcement to determine the EV4's true potential. If Kia gets the price right, this electric sedan could be a major success.











